Bissell Brothers

In the beginning

Bissell Brothers was conceived in November 2011 by brothers Noah and Peter Bissell, in response to Noah’s homebrewing obsession, and Peter’s interest and burgeoning experience in entrepreneurship and marketing.

The brothers, who grew up in Milo, a small town in Central Maine, had no experience of any kind in commercial brewing or manufacturing, but they saw a hole in the market, both in types of beer, and ways to sell it, that was untapped in Maine, and spent the next two years on a crash course of personal and professional development to bring their ideas to fruition.

The brewery sold its first kegs of The Substance Ale at The Thirsty Pig, where both brothers had worked during the company’s inception, on December 7th, 2013.